Diablo 4 has made more money for Blizzard than Diablo Immortal, which just celebrated its first birthday earlier this month. Activision Blizzard recently revealed that Diablo 4 has grossed over $666 million in just five days. Although no specific sales figures for Diablo Immortal have been released, calculations show that players spent $525 million on the free-to-play game in its first year.
According to Data.ai, Diablo Immortal’s 22 million player base is estimated to have traded a total of more than $525 million into the game, making it the 24th mobile title worldwide in terms of revenue. However, it should be noted that the above figure does not include the PC version of Diablo Immortal or third-party Android emulators. China is a major player in the mobile market, and gamers from this region are the biggest spenders on Diablo Immortal, accounting for around 37% of revenue, compared to 24% in the United States.
It’s hard to compare a $70 AAA game on Console and PC to a F2P product that is aimed at phones and is also available on PC. Diablo Immortal has been criticized for its blatant “life steal” and player psychology is largely focused on this drawback. Diablo 4 is a premium product that includes microtransactions that have been around since launch and future battle passes.
Since it was revealed in 2019, Diablo 4 has created its own heat. Furthermore, an absolutely excellent marketing campaign prior to launch also contributed to the success of the game. In contrast, Immortal was originally pitched as a mobile-only game and said “don’t you guys have phones?” left a rather negative initial impression on the community. Even when Immortal was ported to PC, the port felt shallow and disorganized.