Players may lose their Ubisoft account and purchased games if they do not log in regularly.

Players may lose their Ubisoft account and purchased games if they do not log in regularly.

Ubisoft is working to terminate “unused” Ubisoft accounts, disabling users’ access to games they have purchased. As shared on Twitter, a user received an email from Ubisoft warning that if he does not click the link in the email, he will not be able to access his account, including all purchased games, after a certain period of time.

Ubisoft responded to the post, writing: “We just wanted to emphasize that you can prevent your account from being closed by logging into your account within 30 days (after receiving the email in the image) and selecting the Cancel account link included in the email.”

The Assassin’s Creed publisher said that due to the European Union’s General Data Protection Regulation (GDPR), the company must close inactive accounts to comply with local data protection laws. According to an announcement on the Ubisoft website, this will only happen if they have strong proof that the account in question will not be used.


The company also claims that it will not delete accounts that have made purchases for four years, although emails sent to users appear to contradict Ubisoft’s claim. The email highlights issues related to digital content rights management (DRM) and digital gaming. In a digital ecosystem, it is entirely up to the company to decide when to delete an account with very few resources.

Many users are not satisfied with Ubisoft’s response. On Twitter, some expressed that if Ubisoft didn’t want customers to lose access to purchases, they shouldn’t have created a system that would allow this to happen. Another user pointed out that the publisher’s policy violated the law in several countries, including Ubisoft’s home country of France. Many other respondents see this unusual account policy as a calculated move to entice users to subscribe to the publisher’s Ubisoft+ service.

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