The Chinese company aggressively rented 1,500 drones to advertise the game.

In Vietnam it is still quite new, but in China the use of QR codes has been popular for a long time. Hundreds of millions of Chinese already use QR codes every day, often to pay through apps developed by tech giants such as Alibaba and Tencent. Even in advertising games, people also use QR codes, which users only need to scan to download the game. It doesn’t end there, on the occasion of the first anniversary of the Japanese role-playing game Princess Connect! Re:Dive was launched in this country, online entertainment company Bilibili also hired 1,500 drones to demonstrate game download QR codes directly in the Shanghai night sky.
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During the show on the Bund, 1,500 drones were illuminated to form icons and characters in Princess Connect. Re: Dive in before turning it into a QR code that links to the game’s home page. When the game launched in China a year ago, Bilibili also printed QR codes on billboards at Shanghai bus stations, and a giant QR code was also displayed outside the office building.

A day after the event, photos of QR codes created by drones spread online and attracted many conflicting comments. Some people feel uncomfortable because the advertising method is a bit excessive and is overused to extort users. While others have a more positive view, thinking that this advertising campaign is very beautiful and clever.
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In fact, using drones for advertising is becoming a popular option for many businesses. Last year, Chinese fans of Lisa, a member of Korean group Blackpink, also paid her own money to rent a drone to display her name in the sky over Shanghai on the fourth anniversary of her debut.